A S I L I  

Here's a look at designer Tory Burch's take on athleisure. The Tory Sport collection (with signature branding and logo) offers running, yoga, golf, and tennis clothes, ranging from $55 for tops to $550 for outerwear with a flagship store planned for 5th Avenue and an existing popup shop close to Soho in Manhattan. The Tory Sport collection will not be sold in regular Tory Burch stores or department stores and will focus on e-commerce. Tory Sport only adds to Burch's budding empire with a financial repertoire which FORBE's estimates has a value of $3 billion (as of July 2015). Overall, Tory Sport embodies sporty prep with a "summer at the hamptons / gossip girl upper eastside" feel.