A S I L I  

Adidas by Stella McCartney is part of the Adidas Original line and the eponymous athleisure extension StellaSport turned 10 last year. The StellaSport line is aimed at a hip and young audience with bold yet practical pieces i.e. neon-trim leggings, branded hoodies, and patterned tees.  According to McCartney: “The Adidas StellaSport girl is young, current, vibrant and looking to make a statement”. StellaSport has innovative and bold designs which makes it an aspirational brand for younger consumers.